A display typeface with a friendly attitude and a great deal of character. Based on the sign painting letter structure of the late 1800s with influences from Showcard greats like Ross F. George and E. C. Mathews. A toolkit for the small country grocery stores I grew up visiting in Sonoma County, CA.
Kel Troughton is a lettering and typography hound. He draws, paints, photographs, and studies letterforms—he’s really into it. He has a background in graphic design, art, cooking, and california livin’. You can find Kel at @keltroughton on Instagram, or at keltroughton.com.