Waller is an elegant but approachable serif, suitable for headlines, labels, posters, and more. It owes much of its DNA to the paperbacks and counterculture zines of the 60’s and 70’s, but is also reflective of the time and place that it was made. San Francisco has always been a boomtown, its atmosphere and culture constantly shifting, but look around: the elaborate architecture, the succulents and cyprus trees, the fog, the deep blue cast to the evening light, have been reflected in the reigonal design language for ages. Waller is a tribute of sorts to the six years I’ve spent here, a composite of everything I’ve absorbed and interpreted.

Caitlyn Crites

Caitlyn refers to herself as a visual designer these days, because it’s the quickest way to say she’s done everything from murals to icon systems. She fell in love with type + lettering while working as a sign maker at a fancy San Francisco grocery store, and has spent the past two years learning all she can about the craft and history of making letters. Perpetually drawn to niche subjects that encourage multi-disciplinary overlap, Caitlyn is especially interested in the possibilities of type combined with illustration, animation, creative code, and 3D/virtual experiences. You can find Caitlyn at @caitlyncrites on Instagram, or at caitlyncrites.com.

Waller Display
Jaded zombies acted quaintly but kept driving their oxen forward.
Waller Italic
Crazy Fredrick bought many very exquisite opal jewels.